Students in this course will journey through the inner workings of the entire packaging design process from creative brief and conceptual ideation to the development of a print-ready design file. Through a series of case studies and practical experiences, students will explore the boundaries of designing for packaging and will learn the foundational concepts, principles and strategies. Projects include the creation of a final assembled package design that can be understood in the context of a merchandized retail space. Students learn how to design for three dimensions, make a product stand out on a shelf, and setup final print-ready packaging design files. They also develop an understanding of the hierarchy of information in a packaging context.
Prerequisites
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What you will learn
- Different package types
- Laying out package design (technical, design and budgetary considerations)
- Preparing artwork and mockups
- Producing dielines
- Material considerations
- Environmental impact
- Legal issues in packaging design
How to register
This course is offered as part of a VCC program only.
Course schedules
Select your program to see the available course schedules.
Contact us
If you have any question, please email at advising@vcc.ca.
Additional information
1. Interview with department to discuss previous experience
2. A portfolio assessment of previously completed related work OR
3. The demonstration of skills via the successful completion of 1-4 related projects/assignments similar to those completed in the course, chosen at the discretion of the department
† This information is intended as a guideline only. Program and course details are subject to change with the approval of VCC's Board of Governors.