Brand identity design is one of the most important disciplines for designers. This creative and dynamic course will give students a robust introduction to the brand identity design process, from research, planning and strategy to design implementation and final file preparation. Students will develop an understanding of the different components of a brand identity by way of a series of brand case studies and will then explore creative approaches to building a brand identity. Each student will establish a comprehensive brand identity design project that involves design research and strategy, logo design, collateral, and style guidelines. Technical skills will also be developed with the use of Adobe Creative Cloud software throughout various in-class assignments and projects.
Prerequisites
VCDP 1110, VCDP 1111.
Missing prerequisites?
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What you will learn
- Brand identity development, theory, strategy, and history
- Logo design principles and processes
- Brand identity case studies
- Brand identity design terminology and principles
- Brand identity systems and style guides
- Target audiences and market research
- Collateral material and brand identity design applications
- Logo file preparation
- Creative briefs
- The cultural influence of branding
- The ethics of branding
How to register
This course is offered as part of a VCC program only.
Course schedules
Select your program to see the available course schedules.
Contact us
If you have any question, please email at advising@vcc.ca.
Additional information
1. Interview with department to discuss previous experience
2. A portfolio assessment of previously completed related work OR
3. The demonstration of skills via the successful completion of 1-4 related projects/assignments similar to those completed in the course, chosen at the discretion of the department
† This information is intended as a guideline only. Program and course details are subject to change with the approval of VCC's Board of Governors.