During this course, students focus on sales and marketing concepts including gaining insight into patient behaviour, appealing to a target audience, developing promotional strategies, the art of selling to patient's needs, trust based selling, and building long term relationships to retain a loyal customer base.
Prerequisites
OPTC 1250.
Missing prerequisites?
Learn more about VCC's academic upgrading or English as a Second Language (ESL) courses, or discover which university transfer options are right for you.
What you will learn
- Marketing and promotional strategies
Identifying target audiences
Product knowledge and promotion
Creating a selling environment
Building rapport
Building a sale dialogue
Information gathering
Making recommendations
Addressing customer concerns
Earning a commitment
Building long-term patient relationships
Customer retention
How to register
This course is offered as part of a VCC program only.
Course schedules
Select your program to see the available course schedules.
Contact us
If you have any question, please email at advising@vcc.ca.
† This information is intended as a guideline only. Program and course details are subject to change with the approval of VCC's Board of Governors.