Marketing Strategies & Channel Management

Students are introduced to how marketing strategies and channel management relate to supply chain management. Students explore marketing and supply chain management challenges, trends, and trade-offs that supply chain professionals face in their day-to-day operations. Students will examine the impact of e-commerce on demand, distribution, and marketing.

Prerequisites

What you will learn

• Introduction to Marketing Strategy and Channel Management;
  Market Segmentation and Targeting;
  Marketing and supply chain management - challenges, trends, and coexistence in today’s market arena;
  Integrated framework of marketing and supply chain management;
  A systemic approach to distribution channels;
  A holistic approach to demand handling;
  Procurement from a marketing and supply chain management point of view;
  Typical approaches of marketing and supply chain management synergies;
  Technologies of marketing and supply chain management synergies;
  Digital Marketing’s Impact on Supply Chain Management;
  Ethical Considerations in Marketing and Supply Chain Management;
  E-commerce and its influence on Supply Chain and Marketing;
  Sustainability in Marketing and Supply Chain Management.
  Online selling strategies;
  Integrating the online and offline marketing and selling strategies;
  Product Development and Brand Management;
  Pricing Strategies and Value Proposition;
  Promotion and Advertising Techniques;
  Customer Relationship Management (CRM)

How to register

This course is offered as part of a VCC program only.

Contact us

If you have any question, please email at advising@vcc.ca.

† This information is intended as a guideline only. Program and course details are subject to change with the approval of VCC's Board of Governors.