The digital age has opened new channels of communication and new types of messages. This course will offer students real world experience in planning, implementing, and measuring a digital marketing campaign that is embedded in an integrated marketing strategy. Students will explore Google Ads certification and learn to plan, execute, and measure digital advertising campaigns.
Prerequisites
Missing prerequisites?
Learn more about VCC's academic upgrading or English as a Second Language (ESL) courses, or discover which university transfer options are right for you.
What you will learn
- Google Ad words
- Search campaigns
- Measurement campaigns
- Client and market analysis
- Developing a marketing strategy
- Tracking and optimizing
- Presentations
- Marketing analysis
How to register
This course is offered as part of a VCC program only.
Course schedules
Select your program to see the available course schedules.
| CRN# | Duration | Delivery | Location | ||
|---|---|---|---|---|---|
| 41342 |
January 5, 2026 to April 17, 2026 |
Lecture | VCC Downtown Campus | See full schedule |
Online courses listed without scheduled meeting times can be completed on your own schedule.
Contact us
If you have any question, please email at advising@vcc.ca.
† This information is intended as a guideline only. Program and course details are subject to change with the approval of VCC's Board of Governors.