In the business world, it is important to turn ever-increasing amounts of data into useful information that can been easily seen and understood. In this course students learn the fundamental principles and practices of business data analysis and how to communicate business intelligence in visual formats. Working with a variety of data sources and software, students learn to make sense of quantitative marketing data by discerning meaningful patterns, trends, relationships, and exceptions that reveal marketing performance, potential problems, and opportunities.
Prerequisites
MGMT 1021.
Missing prerequisites?
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What you will learn
- Introduction to Data Analytics and Business Intelligence
- Creating Visualizations and Dashboards
- Foundational to Advanced Analytics
- Row-Level and Aggregate Calculations
- Table Calculations
- Formatting Visualizations
- Marketing KPIs
- Adding Value to Analysis - Trends, Distributions and Forecasting
- Advanced Techniques
- Presenting Data Stories
- Data analysis and financial modeling
How to register
This course is offered as part of a VCC program only.
Course schedules
Select your program to see the available course schedules.
| CRN# | Duration | Delivery | Location | ||
|---|---|---|---|---|---|
| 41341 |
January 5, 2026 to April 17, 2026 |
Lecture Online |
Varies | See full schedule |
Online courses listed without scheduled meeting times can be completed on your own schedule.
Contact us
If you have any question, please email at advising@vcc.ca.
† This information is intended as a guideline only. Program and course details are subject to change with the approval of VCC's Board of Governors.