Advanced Customer Relationship Management (CRM) Administration

Course code MKTG 2041

Credit 3.0

Length 45.0 hours

Course outline View

This course is a continuation of MKTG 2031. Students build on the skills developed in MKTG 2031 and learn the skills required for job readiness in the field of marketing technology and advanced CRM administration. Working with laboratory software students learn advanced setup, configuration, and maintenance of CRM applications. Upon completion of this course students will be prepared to write a certification exam in advanced CRM administration.

Prerequisites

MKTG 2031.

Missing prerequisites?

Learn more about VCC's academic upgrading or English as a Second Language (ESL) courses, or discover which university transfer options are right for you.

What you will learn

  • Configure data and application security
  • Security and Custom Applications
  • Automation, Change Management and Auditing
  • Analytics and Data Management
  • Reports and Dashboards
  • Requirements gathering
  • Data importing
  • Presenting technical demonstrations

How to register

This course is offered as part of a VCC program only.

Course schedules

Select your program to see the available course schedules.

Contact us

If you have any question, please email at advising@vcc.ca.

† This information is intended as a guideline only. Program and course details are subject to change with the approval of VCC's Board of Governors.

Indigenous Territory Acknowledgment

VCC is located on the traditional territories of the xʷməθkʷəy̓əm (Musqueam), Sḵwx̱wú7mesh (Squamish), and səlilwətaɬ (Tsleil-Waututh) peoples, and we acknowledge our privilege to be here.