Customer Relationship Management (CRM) Software Administration

Course code MKTG 2031

Credit 3.0

Length 45.0 hours

Course outline View

In this course students work with CRM software to collect, analyze, and automate customer data and create applications in a laboratory setting. Upon completion of the course, students will be familiar with the foundational components of the Salesforce CRM system.

Prerequisites

MKTG 1024.

Missing prerequisites?

Learn more about VCC's academic upgrading or English as a Second Language (ESL) courses, or discover which university transfer options are right for you.

What you will learn

  • Security and sharing
  • User administration
  • Reports and dashboards
  • Fields, objects, and layouts
  • Applications
  • Maintain and import clean data
  • Process automation
  • Validation rules
  • Record types
  • Data management
  • Environment and release management

How to register

This course is offered as part of a VCC program only.

Course schedules

Select your program to see the available course schedules.

CRN# Duration Delivery Location
41340 January 5, 2026
to April 17, 2026
Lecture VCC Downtown Campus See full schedule

Online courses listed without scheduled meeting times can be completed on your own schedule.

Contact us

If you have any question, please email at advising@vcc.ca.

† This information is intended as a guideline only. Program and course details are subject to change with the approval of VCC's Board of Governors.

Indigenous Territory Acknowledgment

VCC is located on the traditional territories of the xʷməθkʷəy̓əm (Musqueam), Sḵwx̱wú7mesh (Squamish), and səlilwətaɬ (Tsleil-Waututh) peoples, and we acknowledge our privilege to be here.