This course engages students in a detailed study of basic marketing principles and their application in a variety of local and global contexts. Students develop a conceptual understanding of strategic marketing planning, including the effective use of the marketing mix (product, promotion, pricing, and distribution).
Prerequisites
Missing prerequisites?
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What you will learn
- Role of marketing in strategic planning
- Marketing environment
- Marketing in a global context
- Services marketing
- Segmentation, targeting, and positioning
- Consumer behaviour
- Pricing strategies
- Marketing promotion
- Marketing channels and distribution
- Marketing communications
- Product characteristics and value propositions
How to register
This course is offered as part of a VCC program only.
Course schedules
Select your program to see the available course schedules.
| CRN# | Duration | Delivery | Location | ||
|---|---|---|---|---|---|
| 42818 |
January 5, 2026 to April 18, 2026 |
Lecture Lab |
VCC Downtown Campus | See full schedule |
Online courses listed without scheduled meeting times can be completed on your own schedule.
Contact us
If you have any question, please email at advising@vcc.ca.
† This information is intended as a guideline only. Program and course details are subject to change with the approval of VCC's Board of Governors.