Marketing Using Social Media

The benefits of social media make it an essential part of a business plan. Social Media Marketing has become more than running digital advertising campaigns; it allows your business to build a following of loyal customers through authentic posts and interactions creating excitement for your business as it grows. Each platform gives your business the tools to successfully build your brand, connect with your customers, and track analytics. This course will focus on Instagram, Facebook, TikTok, Pinterest, LinkedIn, Twitter, and Nextdoor.

Prerequisites

What you will learn

• Unit 1 Which Platform Is Right For You
  
  - Identify which social media platforms work best for your business
  - Overview of Instagram, Facebook, TikTok, Pinterest, LinkedIn, Twitter, and Nextdoor
  - What content works best on each platform
  - How platforms complement each other
  - How social media directs customers to your website
• Unit 2 Creating Your Social Media Presence
  
  - Identify a personality to represent your company
  - Creating your brand
  - Authenticity behind the scenes
  - Collaboration over competition
• Unit 3 Connecting With Your Customers
  
  - Human first approach
  - How posts and stories create connections
  - Creating a space for your people and connections
  - The trouble with engagement
• Unit 4 Targeting Advertising
  
  - Social media advertisments
  - Increase direct traffic to your website
  - Email list
  - Affiliate links

How to register

This course is offered as part of a VCC program only.

Contact us

If you have any question, please email at advising@vcc.ca.

† This information is intended as a guideline only. Program and course details are subject to change with the approval of VCC's Board of Governors.