To succeed in today's marketplace, entrepreneurs must know how to effectively market their product or service. This course offers you a step by step approach to attract and keep customers, all within a realistic budget. With an emphasis on customer-driven marketing decisions, you will learn how to build a strong brand, analyze which tactics to use, and implement your marketing plan. Whether you are starting a business or growing an existing one, you will take away practical marketing tips and tools that you can use to improve your marketing efforts.
This course is offered in partnership with Learning Education Resource Network - UGotClass. For more information see http://yougotclass.org/index.cfm/VCC
Prerequisites
Missing prerequisites?
Learn more about VCC's academic upgrading or English as a Second Language (ESL) courses, or discover which university transfer options are right for you.
What you will learn
- The Customer as the Driver
- Marketing Decisions Framework
- Positioning Your Product or Service
- Marketing Strategies and Goals - Communicating Value to Customers
- Key Selling Messages
- Creating Emotional Connections
- Personal Selling
- Networking: Your 30-Second Introduction - Creating a Strong Brand
- Managing the Marketing Mix
- Marketing on a Shoestring Budget
- Your Marketing Calendar
- Implementing Your Plan - Building Customer Relationships
- Tools to Meet Your Strategic Goals
- Online Opportunities and Social Media Checklist
- Generating Buzz: Word-of-Mouth Marketing
- Measuring Effectiveness
How to register
This course is offered as part of a VCC program only.
Course schedules
Select your program to see the available course schedules.
Contact us
If you have any question, please email at advising@vcc.ca.
† This information is intended as a guideline only. Program and course details are subject to change with the approval of VCC's Board of Governors.