This course models a hospitality-focused, revenue management process. It uses four basic building blocks to revenue management success, while outlining key processes and stages of revenue management planning.
This course is part of the full-time Bachelor of Hospitality Management program.
Prerequisites
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What you will learn
- Introduction to Revenue Management
- A Brief History of Revenue Management
- Customer Knowledge and Consumer Behavior
- Market Segmentation and Selection
- Economic Principles and Demand Forecasting
- Reservations and Channels of Distribution
- Dynamic Value-Based Pricing
- Channel and Inventory Management
- The Revenue Management Team
- Strategic Management and Following the RevMap
- Tools, Tactics and Resources
- Legal and Ethical Issues in Revenue Management
How to register
This course is offered as part of a VCC program only.
Course schedules
Select your program to see the available course schedules.
Contact us
If you have any question, please email at advising@vcc.ca.
Additional information
To learn more about the PLAR pathways for this course review the Bachelor of Hospitality Management Program Content Guide.
† This information is intended as a guideline only. Program and course details are subject to change with the approval of VCC's Board of Governors.