Event Management and Sales

Course code HOSP 4203

Credit 3.0

Length 45.0 hours

Course outline View

Event Management and Sales is one of the fastest growing sectors in the hospitality industry. The demand for effective and organized event planners has never been higher. This course explores the world of conventions from a hotel/convention centre perspective as well as an event planning perspective. It offers critical learning about all aspects of managing events along with personal growth and confidence building activities, team dynamics and motivation, as well as sales and marketing of events.

Prerequisites

What you will learn

  • Anatomy of an Event

    Creating an Event Plan

    Developing the Event Site

    Providing the Event Structure

    Coordinating the Environment

    Staging and Engaging Experience

    Selling and Marketing an Event

    Sustainable Success

    Food & Beverage Operations

    Effective leadership and communication skills for success as an event planner

How to register

This course is offered as part of a VCC program only.

Course schedules

Select your program to see the available course schedules.

Contact us

If you have any questions, please email at [email protected].

Additional information

To learn more about the PLAR pathways for this course, review the Bachelor of Hospitality Management
Program Content Guide.

† This information is intended as a guideline only. Program and course details are subject to change with the approval of VCC's Board of Governors.

Indigenous Territory Acknowledgment

VCC is located on the traditional territories of the xʷməθkʷəy̓əm (Musqueam), Sḵwx̱wú7mesh (Squamish), and səlilwətaɬ (Tsleil-Waututh) peoples, and we acknowledge our privilege to be here.