This course models a hospitality-focused, revenue management process. Students will
explore basic building blocks to revenue management success, while outlining key processes
and stages of revenue management planning.
Prerequisites
What you will learn
- Introduction to Revenue Management
- Customer Knowledge and Consumer Behaviour
- Market Segmentation and Selection
- Economic Principles and Demand Forecasting
- Reservations and Channels of Distribution
- Dynamic Value-Based Pricing
- Channel and Inventory Management
- Legal Issues & Ethics
How to register
This course is offered as part of a VCC program only.
Course schedules
Select your program to see the available course schedules.
Contact us
If you have any questions, please email at [email protected].
Additional information
To learn more about the PLAR pathways for this course review the Bachelor of Hospitality Management Program Content Guide.
† This information is intended as a guideline only. Program and course details are subject to change with the approval of VCC's Board of Governors.