Marketing is the means of communication between the fashion brand and the consumer. In this course, students will learn the theory and practical applications of influencing the sale of merchandise.
Prerequisites
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What you will learn
- Principles of fashion marketing
- Target markets
- Competitive advantage
- Ethical issues of consumerism
- Branding
- Media relations and advertising
- Online and social media marketing techniques
- Events
- Sales promotion
- Alternative marketing strategies
- Retail buyer marketing strategies
- Budgeting and timelines
How to register
This course is offered as part of a VCC program only.
Course schedules
Select your program to see the available course schedules.
Contact us
If you have any question, please email at advising@vcc.ca.
† This information is intended as a guideline only. Program and course details are subject to change with the approval of VCC's Board of Governors.