Learn how to integrate a marketing strategy into your event plan and how to budget for marketing. Students will look at different media outlets and how to utilize themes and design to foster excitement for events. Learners will explore how to develop, execute and present detailed marketing campaigns and plans for any type of event.
Prerequisites
Missing prerequisites?
Learn more about VCC's academic upgrading or English as a Second Language (ESL) courses, or discover which university transfer options are right for you.
What you will learn
- Event Marketing Types, Strategies, and Mediums
Target audiences, strategies and specific messaging
Factors affecting marketing before, during and after an event
Appropriate media for different events
Marketing tools
Marketing plans
Ethics in marketing
Best practices and ethical issues in marketing
How to register
This course is offered as part of a VCC program only.
Course schedules
Select your program to see the available course schedules.
Contact us
If you have any question, please email at advising@vcc.ca.
† This information is intended as a guideline only. Program and course details are subject to change with the approval of VCC's Board of Governors.