Learn about the event and wedding management profession. You will learn about the various types of events and what is involved in the event planning process. Students will be introduced to the research, design, coordination, and execution of an event and will gain a basic understanding of the concept of return on investment (ROI). Finally, students will learn how to plan for future career development and growth within the events industry.
Prerequisites
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What you will learn
- Introduction to the event industry
Types of Events
Goals and objectives for an event
SMART goals to measure outcomes
Stakeholder communications
Scope of work
Event budgeting
Event surveys and data collection
Business value of events
Event outcomes in monetary (ROI) and non-monetary (ROO) terms
Wedding planning from its inception to execution.
History and evolution of Weddings
Event associations, certifications, and designations
How to register
This course is offered as part of a VCC program only.
Course schedules
Select your program to see the available course schedules.
Contact us
If you have any question, please email at advising@vcc.ca.
† This information is intended as a guideline only. Program and course details are subject to change with the approval of VCC's Board of Governors.