In this course, students will gain the actionable skills needed to optimize and enhance the day-to-day operations of an ecommerce business through cart functionality manipulation and data analysis. Students will define analytics metrics and implement tools in order to optimize the user experience and sales key performance indicators (KPI). Students will also learn to improve website performance through content creation and search engine optimization (SEO) implementation.
Prerequisites
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What you will learn
- Checkout Flow Optimizations
Shopping cart functionality and troubleshooting
SEO Fundamentals
Google Search Console
Paid Advertising and campaign set up - Facebook Ads, Instagram Ads, Google Ads, Display Ads, Shopping Ads, Native Ads)
Keywords
Privacy Legislation: PIPEDA and CASL
Content planning
Widgets and Apps
How to register
This course is offered as part of a VCC program only.
Course schedules
Select your program to see the available course schedules.
Contact us
If you have any question, please email at advising@vcc.ca.
† This information is intended as a guideline only. Program and course details are subject to change with the approval of VCC's Board of Governors.