Digital Commerce Strategies

Course code DCOM 1215

Credit 3.0

Length 54.0 hours

Course outline View

In this course, students will learn to create and manage fully functional online shops using industry-standard web design tools and platforms. Topics include user interface (UI) and user experience (UX) principles, content strategy, and brand integration. Students will gain hands-on experience in customizing themes, building product catalogs, configuring payment gateways, and integrating marketing tools. Emphasis is placed on designing user-friendly eCommerce experiences, leveraging analytics for performance tracking, and addressing ethical considerations in online commerce.

Prerequisites

Missing prerequisites?

Learn more about VCC's academic upgrading or English as a Second Language (ESL) courses, or discover which university transfer options are right for you.

What you will learn

  • eCommerce and online selling strategies
  • Website platforms, themes, and templates
  • Content strategy and product catalogues
  • Payment gateways and marketing tool integration
  • Landing pages, lead generation, and conversions
  • Brand identity systems
  • UI/UX design principles, user research, and usability
  • Memberships and subscriptions

How to register

This course is offered as part of a VCC program only.

Course schedules

Select your program to see the available course schedules.

Contact us

If you have any question, please email at advising@vcc.ca.

† This information is intended as a guideline only. Program and course details are subject to change with the approval of VCC's Board of Governors.

Indigenous Territory Acknowledgment

VCC is located on the traditional territories of the xʷməθkʷəy̓əm (Musqueam), Sḵwx̱wú7mesh (Squamish), and səlilwətaɬ (Tsleil-Waututh) peoples, and we acknowledge our privilege to be here.