This course introduces the foundational principles of design for marketers and content creators, focusing on how visual communication can enhance branding, storytelling, and user engagement. Students will explore core design concepts such as composition, colour theory, typography, and layout, with an emphasis on applying these skills to real-world marketing and content creation projects. Using industry-standard tools, students will create visually compelling assets optimized for digital platforms, social media, and print. The course highlights the importance of strategic visual design in communicating brand identity and achieving marketing objectives.
Prerequisites
Missing prerequisites?
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What you will learn
- Foundational design principles
- Colour theory and psychology for branding
- Typography basics: font selection, hierarchy, readability
- Composition and layout for digital and print
- Visual branding: logos, style guides, consistency
- Industry-standard design tools
- Content creation for social media, ads, and infographics
- Strategic visual storytelling
- Critiquing and evaluating design effectiveness
How to register
This course is offered as part of a VCC program only.
Course schedules
Select your program to see the available course schedules.
Contact us
If you have any question, please email at advising@vcc.ca.
† This information is intended as a guideline only. Program and course details are subject to change with the approval of VCC's Board of Governors.