This course focuses on implementing and optimizing advanced digital marketing strategies. Students will analyze marketing data, develop integrated digital campaigns, and create tailored content across multiple channels. The course highlights the strategic use of marketing tools, including email, social media, search engine optimization (SEO), and analytics, while integrating advanced concepts such as AI-driven marketing, personalization, and automation. Emphasis is placed on ethical considerations, privacy in digital marketing, and the use of emerging technologies to enhance customer experiences and campaign performance.
Prerequisites
Missing prerequisites?
Learn more about VCC's academic upgrading or English as a Second Language (ESL) courses, or discover which university transfer options are right for you.
What you will learn
- Advanced Digital Marketing Strategy
- Marketing Analytics and Data Analysis
- Integrated Campaign Planning
- Advanced Content Strategy
- Marketing Automation Systems
- SEO and Conversion Optimization
- Cross-Channel Campaign Integration
- eCommerce Analytics and Optimization
- Digital Marketing Ethics and Privacy
- Emerging Digital Marketing Technologies
- Marketing Performance Measurement
- Digital Brand Strategy
How to register
This course is offered as part of a VCC program only.
Course schedules
Select your program to see the available course schedules.
Contact us
If you have any question, please email at advising@vcc.ca.
† This information is intended as a guideline only. Program and course details are subject to change with the approval of VCC's Board of Governors.