This advanced course equips students with the skills to develop content strategies that resonate with diverse audiences and deliver measurable results. Through a combination of case studies and hands-on projects, students will explore strategic content planning, audience segmentation, and platform-specific optimization for digital channels such as social media, email, and paid advertising. The course emphasizes designing cohesive, cross-channel marketing campaigns that align with business objectives, adapt to emerging trends, and address ethical considerations in marketing practices.
Prerequisites
DCOM 1205.
Missing prerequisites?
Learn more about VCC's academic upgrading or English as a Second Language (ESL) courses, or discover which university transfer options are right for you.
What you will learn
- Content strategy and calendar development
- Design strategies for multiple-platform campaigns
- KPI and ROI forecasting
- Email campaigns
- Social media campaigns
- Cross-channel marketing
- Brand design systems
- Market research
How to register
This course is offered as part of a VCC program only.
Course schedules
Select your program to see the available course schedules.
Contact us
If you have any question, please email at advising@vcc.ca.
† This information is intended as a guideline only. Program and course details are subject to change with the approval of VCC's Board of Governors.