This advanced-level course equips students with the skills to create sophisticated motion-based content for multiple digital platforms, including eCommerce, marketing campaigns, and interactive media. Building on prior experience, students will develop advanced techniques in video production, animation, and motion design, utilizing industry-standard tools to create strategic, on-brand assets. The curriculum emphasizes storytelling, conceptual thinking, and Extended Reality (XR) applications to enhance brand engagement and audience connection. Through hands-on projects, students will explore professional-grade workflows, cross-platform optimization, and the ethical and cultural considerations of digital motion content.
Prerequisites
DCOM 1200, DCOM 1210.
Missing prerequisites?
Learn more about VCC's academic upgrading or English as a Second Language (ESL) courses, or discover which university transfer options are right for you.
What you will learn
- Motion design strategy and conceptualization
- Professional video and animation techniques
- Advanced post-production workflows
- Cross-platform asset optimization
- Brand integration in motion design
- Social media and web motion graphics
- Special effects and compositing
- Motion design analytics and performance optimization
- Project management for motion-based media
- Ethics and cultural considerations in motion content
How to register
This course is offered as part of a VCC program only.
Course schedules
Select your program to see the available course schedules.
Contact us
If you have any question, please email at advising@vcc.ca.
† This information is intended as a guideline only. Program and course details are subject to change with the approval of VCC's Board of Governors.