This course explores the principles and processes of writing compelling and strategic content for digital media. Students will learn how to craft headlines, sub-headlines, copy, and calls to action (CTAs) that resonate with target audiences. The curriculum covers writing for diverse digital marketing channels, including social media, email campaigns, websites, and video platforms. Emphasis is placed on content optimization for search engines, collaborative writing processes, and creating cohesive cross-channel messaging to enhance user engagement and brand consistency.
Prerequisites
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What you will learn
- Target Audience Analysis and Digital Marketing Channels
- Content Structure: Headlines, Sub-headlines, Body Copy, and CTAs
- Content Ideation Using Offline and Online Resources
- The Writing Process: Brainstorming, Outlining, Drafting, and Editing
- Content and Copyediting
- Collaborative Writing and Editing Platforms
- SEO-Optimized Webpage and Landing Page Content
- Informative and Engaging Infographics
- Pay-per-click (PPC) Ad Content, Landing Pages, Press Releases, and White Papers
- Email Marketing Content Design and Layout
- Video Sharing Platforms and Live Video
- Video Content for Vlogs, Ads, and Testimonials
- Social Media Digital Marketing Content
How to register
This course is offered as part of a VCC program only.
Course schedules
Select your program to see the available course schedules.
Contact us
If you have any question, please email at advising@vcc.ca.
† This information is intended as a guideline only. Program and course details are subject to change with the approval of VCC's Board of Governors.