In this course, students will draw on everything they’ve learned previously in their programs to brand and market the department's annual graduating event, which aims to connect VCC with the design industry while promoting students graduating from our programs. Students must start with ideation and the creation of a brand concept. Once the brand is established, students will work out the details of their event and create a marketing plan that strategically targets the right audiences and expresses the brand well. Finally, students will be responsible for producing all design elements required to complete the project. All work will be collaborative and organized by the students, building skill in communication, collaboration, problem solving, and project management.
Prerequisites
Completion of 67 credits of VCDP 1000- and/or 2000-level courses, or department permission.
Missing prerequisites?
Learn more about VCC's academic upgrading or English as a Second Language (ESL) courses, or discover which university transfer options are right for you.
What you will learn
- Marketing principles
- Branding and brand messaging
- Ideation
- Event planning and promotion
- Self-promotion
- Visual communication
- Collaboration and communication
- Project management
- Design thinking
- File preparation for print and screen uses
- Equity, diversity, and inclusion
How to register
This course is offered as part of a VCC program only.
Course schedules
Select your program to see the available course schedules.
| CRN# | Duration | Delivery | Location | ||
|---|---|---|---|---|---|
| 40885 |
May 5, 2026 to May 29, 2026 |
Lecture Lab Online |
Varies | See full schedule |
Online courses listed without scheduled meeting times can be completed on your own schedule.
Contact us
If you have any question, please email at advising@vcc.ca.
Additional information
1. Interview with department to discuss previous experience
2. A portfolio assessment of previously completed related work OR
3. The demonstration of skills via the successful completion of 1-4 related projects/assignments similar to those completed in the course, chosen at the discretion of the department
† This information is intended as a guideline only. Program and course details are subject to change with the approval of VCC's Board of Governors.