Introduction to Social Media

In this rapidly evolving digital world, online networking connects individuals and businesses from around the globe. Social media provides real-time social interactions, news and entertainment, research, marketing, brand development, customer service, and much more. In this course, we will explore top social media platforms including Facebook, Instagram, LinkedIn, YouTube, Twitter, and TikTok. Learn how your business can use social media to understand customer behavior, increase market reach, and convert site visitors into buyers. For beginner and experienced social media users.

Prerequisites

What you will learn

• Unit 1 Why Social Media Matters
  
  - What is social media?
  - Social media terminology
  - Recent trends in digital platforms and digital users
  - 21st century marketing
• Unit 2 The R&D of Social Media
  
  - Developing an Umbrella Strategy
  - Overview of the top social media platforms
  - Researching market and industry trends
  - Finding your market segment(s)
• Unit 3 Preventing a Social Media Catastrophe
  
  - The dangers of social media
  - Entering virtual reality
  - Engaging with unruly visitors
  - Business profiles versus personal profiles
• Unit 4 Getting Started
  
  - Creating your profile
  - Who, and who not, to follow on social media
  - Determining the right engagement frequency
  - Developing social media success metrics

How to register

This course is offered as part of a VCC program only.

Contact us

If you have any question, please email at advising@vcc.ca.

† This information is intended as a guideline only. Program and course details are subject to change with the approval of VCC's Board of Governors.