Students learn how to optimize revenue streams in a hospitality operation tactically and strategically. They also learn how to embed revenue management into the organization’s culture and analyze the decisions of sales departments so that they can be aligned with the revenue and profit objectives of all revenue centers within the organization. Throughout the course, students explore strategies to guide sales and marketing teams to effectively position the organization’s products and services.
Prerequisites
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What you will learn
- 1. Revenue Management as a tool
2. Strategic and value pricing
3. Differential pricing
4. The role of a Revenue Manager
5. Forecasting demand
6. Segmentation and buyer behaviour
7. Distribution channel management
8. Specialized applications of Revenue Management
9. Managing revenue through demand and supply management, value proposition, and pricing
10. Sustainable business and revenue models in a hospitality operation
11. Technologies to enhance the quality and delivery of hospitality services, products, and guest experience
How to register
This course is offered as part of a VCC program only.
Course schedules
Select your program to see the available course schedules.
| CRN# | Duration | Delivery | Location | ||
|---|---|---|---|---|---|
| 40999 |
January 5, 2026 to April 20, 2026 |
Lab Lecture |
VCC Downtown Campus | See full schedule |
Online courses listed without scheduled meeting times can be completed on your own schedule.
| CRN# | Duration | Delivery | Location | ||
|---|---|---|---|---|---|
| 41003 |
January 5, 2026 to April 20, 2026 |
Lab Lecture |
VCC Downtown Campus | See full schedule |
Online courses listed without scheduled meeting times can be completed on your own schedule.
Contact us
If you have any question, please email at advising@vcc.ca.
† This information is intended as a guideline only. Program and course details are subject to change with the approval of VCC's Board of Governors.