This course explores on the many legal and ethical issues related to marketing. The course examines issues related to international, social, environmental, and digital aspects of marketing strategy implementation. After this course, students can critically evaluate ethical and legal marketing situations.
Prerequisites
Missing prerequisites?
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What you will learn
- Marketing laws in Canada
- Pricing issues in marketing
- Promotional issues in marketing
- Ethical issues in distribution
- Issues in products and services
- Consumer data, use, and protection
- Marketing to the Bottom of the Pyramid
- Targeting and discrimination
- Ethical issues in the value chain
- Legal and ethical challenges when using marketing technologies
How to register
This course is offered as part of a VCC program only.
Course schedules
Select your program to see the available course schedules.
| CRN# | Duration | Delivery | Location | ||
|---|---|---|---|---|---|
| 41334 |
January 5, 2026 to April 17, 2026 |
Lecture | VCC Downtown Campus | See full schedule |
Online courses listed without scheduled meeting times can be completed on your own schedule.
| CRN# | Duration | Delivery | Location | ||
|---|---|---|---|---|---|
| 72797 |
September 1, 2026 to December 11, 2026 |
Lecture | VCC Downtown Campus | See full schedule |
Online courses listed without scheduled meeting times can be completed on your own schedule.
Contact us
If you have any question, please email at advising@vcc.ca.
† This information is intended as a guideline only. Program and course details are subject to change with the approval of VCC's Board of Governors.