Students will learn the technical skills and design elements needed to create a high converting ecommerce website. Students will learn how to implement online sales strategies to increase revenue, formulate forecasting strategies for increasing traffic, and interpret complex website metrics and use them to make data-driven decisions. Students will also learn the basics of scaling an ecommerce business for other geographies.
Prerequisites
Missing prerequisites?
Learn more about VCC's academic upgrading or English as a Second Language (ESL) courses, or discover which university transfer options are right for you.
What you will learn
- Advanced SEO
Expansion into other countries and provinces
Shipping & Payment Processing solutions
Creating a sales funnel
Forecasting
Conversion Rate Optimization (A/B testing landing page, data visualization tools such as Hotjar & SmartLook)
Increasing revenue and cart sizes
Advanced Google/ Adobe Analytics
Retargeting and remarketing
How to register
This course is offered as part of a VCC program only.
Course schedules
Select your program to see the available course schedules.
Contact us
If you have any question, please email at advising@vcc.ca.
† This information is intended as a guideline only. Program and course details are subject to change with the approval of VCC's Board of Governors.