In this course, students will be introduced to the current ecommerce landscape and the components of a successful online business. Students will learn how to launch their own webstore considering a variety of ecommerce platform options, website structure, design principles, branding, sales, and contractor hiring.
Prerequisites
Missing prerequisites?
Learn more about VCC's academic upgrading or English as a Second Language (ESL) courses, or discover which university transfer options are right for you.
What you will learn
- Ecommerce Terminology and Definitions
The importance of search engine optimization (SEO)
Customer Journey and Sales Funnels
Ecommerce Platform Options + Integrations
Hosting options
Developing a Site Map
Marketing and Branding best practices
Web design principles
Merchandise Principals + Best Practices
Intro to Analytics + key performance indicators (KPI) Tracking
Content Creation
Working with contractors
How to register
This course is offered as part of a VCC program only.
Course schedules
Select your program to see the available course schedules.
Contact us
If you have any question, please email at advising@vcc.ca.
† This information is intended as a guideline only. Program and course details are subject to change with the approval of VCC's Board of Governors.