Sight, sound and motion are much more compelling than static words on a page. Video is very hypnotic and it quickly speeds up the “know, like and trust,” factor with your audience. In this course you will discover how to use simple online video to quickly bond with your viewer, drive traffic to your website, boost business and build brand awareness.
Find out how to shoot simple, effective videos without costly fancy equipment or savvy technical skills. Discover the secrets to creating content that commands attention. Learn how to dominate Google and YouTube with your video and to strategically use YouTube to market your business 24/7 -- even while you sleep.
This course is offered in partnership with Learning Education Resource Network - UGotClass. For more information see http://yougotclass.org/index.cfm/VCC
Prerequisites
Missing prerequisites?
Learn more about VCC's academic upgrading or English as a Second Language (ESL) courses, or discover which university transfer options are right for you.
What you will learn
- Video Marketing Essentials & Techie Tools
-Camera equipment
-Lighting & Sound
-YouTube 101 - Crafting Compelling Content
-Scripts
-What type of video to shoot & when
-Keywords are key - Hooks, Headlines & Traffic Building Secrets
-5 Hot Hooks
-Create Attention-Grabbing Headlines
-Video Search Engine Optimization - The Details That Deliver
-Video idea Hot Zones
-Promotional videos that pop
-Sales Video Script
How to register
This course is offered as part of a VCC program only.
Course schedules
Select your program to see the available course schedules.
Contact us
If you have any question, please email at advising@vcc.ca.
† This information is intended as a guideline only. Program and course details are subject to change with the approval of VCC's Board of Governors.