The purpose of this course is to provide a broad introduction to fashion merchandising and an overview of the process from product creation to sale. Students will explore the intersections of merchandising with product development, wholesale, retail and e-commerce.
Prerequisites
Missing prerequisites?
Learn more about VCC's academic upgrading or English as a Second Language (ESL) courses, or discover which university transfer options are right for you.
What you will learn
- Fashion calendar, capitals, and designers
- The role of the fashion merchandiser
- Apparel production process
- Product development methods and strategies
- Product delivery calendar
- Target markets and consumer behaviour, motivations, and values
- Sizing and merchandise categories
- Visual presentation methods
- Visual merchandising plan
- Sales and promotional calendar
- Sales markdown strategies
- Online merchandising concepts
- Sustainability in relation to merchandising
How to register
This course is offered as part of a VCC program only.
Course schedules
Select your program to see the available course schedules.
Contact us
If you have any question, please email at advising@vcc.ca.
† This information is intended as a guideline only. Program and course details are subject to change with the approval of VCC's Board of Governors.